Media relations is a crucial aspect of public relations (PR) and plays a pivotal role in shaping a brand’s image, reputation, and public perception. We work with companies and organizations to cultivate a solid relationship with Africa-based Journalists and Media Outlets. In essence, media relations are essential for fostering goodwill, creating long-lasting relationships, and ensuring that your brand is represented accurately and positively. Through strategic media engagement, you can achieve greater visibility, influence, and trust with your target audience.

Our media relations consultancy includes the following services:

• Event Press Coverage. We coordinate press coverage on behalf of the client. This service covers event coverage, product/campaign launches, courtesy calls, signing partnership agreements, announcing company financial results, announcing new appointments, etc.
• Press Conference. We organize both face-to-face and virtual press conferences on behalf of the client.
• Press tours and Interviews. We arrange press tours based on the client’s needs. We also help clients to secure one-on-one interviews with the media outlets of their choice whether on TV or Radio Station, Newspaper or Online Publisher.
• Spokesperson coaching/Training: We coach the spokesperson of the company or organization to speak to the press appropriately and with confidence.
• Speech writing: We prepare talking points for the spokespersons.