How to Write a Press Release and 3 Press Release Templates to Get You Started

To stand out from the pack, you need media coverage. Positive press about you, your company, your client, or your event is what it�s all about.

Always remember your press release has to excite the attention of the journalists who receive it. Journalists are busy and under pressure to find stories. If you can serve up some gold content on a platter that is exciting, easy to read, and good news, then they will eat it up. Then, you and your business reap the rewards of free publicity.

Fostering relationships with journalists by providing them with some company background and your contact details allows them to build up your company�s profile and encourages them to write deeper if there�s sufficient buzz generated around the story.

Brand building with a range of publications that have an interest in your niche or can publicize you in your geographical operating areas will go a long way towards establishing a solid foundation for your activities.

Press releases are actual news stories, with all that entails, even if they occasionally may not be presented exactly as you would like by the journalist.

If you want an advertorial that gives you complete control of the content, just be upfront and buy the space in the publication of your choice.

There are many great reasons to write a press release for your business.